At iFresh ("iFresh", "we", "us", or "our"), we respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you access or use the iFresh website, mobile application, products, services, and related features (collectively, the "Services").
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
Important: Replace the placeholders such as
Axximum Ifresh India Private Limited,info@ifresh.co.in, and180, Maan Ji Ka Hatta Paota, Jodhpur, Jodhpur, Rajasthan, India 342001with your actual business details before publishing this policy.
1. About iFresh
iFresh is an online platform that enables customers to discover and purchase groceries, fruits, vegetables, dry fruits, local products, and other products available through the platform.
Data Fiduciary / Entity Responsible for Personal Data:
Legal Name: Axximum Ifresh India Private Limited
Brand Name: iFresh
Registered Address: 180, Maan Ji Ka Hatta Paota, Jodhpur,
Jodhpur, Rajasthan, India 342001
Email: info@ifresh.co.in
Customer Support:info@ifresh.co.in
Website: https://ifresh.co.in
For purposes of applicable data-protection laws, iFresh may act as the entity responsible for determining the purposes and means of processing your personal data.
2. Information We Collect
We may collect information that you provide directly to us, information generated through your use of our Services, and information received from service providers or other permitted sources.
2.1 Account Information
When you create an account or use our Services, we may collect:
- Full name
- Mobile number
- Email address
- Password or authentication credentials
- Profile information
- Date of birth, where required for a particular service
- Referral code or referral-related information
We use this information to create and manage your account and provide our Services.
3. Delivery and Address Information
When you place an order, we may collect:
- House/flat number
- Building or apartment information
- Street/locality
- City
- State
- PIN code
- Landmark
- Delivery instructions
- Location information provided for delivery purposes
This information is used to process and deliver your orders.
You should only provide an address and contact information that is necessary for completing the delivery.
4. Order and Transaction Information
When you make a purchase, we may collect information relating to:
- Products ordered
- Quantity of products
- Order value
- Discounts and coupons
- Delivery charges
- Taxes
- Order date and time
- Order status
- Cancellation information
- Refund information
- Transaction/reference IDs
- Payment status
- Loyalty or referral benefits
We use this information to process orders, provide customer support, maintain transaction records, and comply with applicable legal requirements.
5. Payment Information
Payments made through iFresh may be processed through third-party payment gateways.
Depending on the payment method you choose, payment service providers may process information such as:
- Payment method
- Transaction ID
- Payment status
- Bank or payment-provider information
- UPI transaction details
- Card-related transaction information
Where payment processing is handled by a third-party payment gateway, iFresh generally does not need to store your complete card number, CVV, or other sensitive payment credentials.
Payment information may be processed directly by the relevant payment service provider in accordance with its own privacy policy and security practices.
6. Location Information
Where you provide permission or otherwise provide location information for using our Services, we may process location information for purposes such as:
- Identifying your delivery area
- Showing available products
- Identifying serviceable PIN codes
- Improving delivery accuracy
- Helping you select a delivery address
- Detecting your approximate location where you request location-based services
You may control location permissions through your device or browser settings.
Some Services may not function correctly if required location permissions are disabled.
7. Device and Technical Information
When you access our website or application, certain technical information may be automatically collected, including:
- IP address
- Device type
- Operating system
- Browser type
- App version
- Device identifiers
- Language and regional settings
- Network information
- Date and time of access
- Pages/screens visited
- Referring URLs
- Crash and diagnostic information
We may use this information to:
- Maintain and improve our Services
- Diagnose technical problems
- Protect our platform
- Detect fraud and abuse
- Improve performance
- Understand how users interact with our Services
8. Cookies and Similar Technologies
iFresh may use cookies, local storage, pixels, SDKs, and similar technologies.
These technologies may be used to:
- Keep you signed in
- Remember preferences
- Maintain shopping-cart information
- Improve website performance
- Understand website usage
- Provide relevant functionality
- Detect suspicious activity
- Analyse traffic and usage patterns
You may control cookies through your browser settings. However, disabling certain cookies may affect some website functionality.
9. How We Use Your Personal Data
We may process your personal data for legitimate and permitted purposes, including:
Providing Services
- Creating and managing your account
- Processing orders
- Delivering products
- Managing payments
- Processing cancellations and refunds
- Providing customer support
- Tracking orders
Improving iFresh
- Improving website and application functionality
- Understanding product and category usage
- Improving search and recommendations
- Analysing platform performance
- Developing new features and services
Security and Fraud Prevention
- Detecting fraudulent transactions
- Preventing misuse of accounts
- Protecting users and our systems
- Investigating suspicious activity
- Maintaining platform security
Communications
We may use your contact information to send:
- Order confirmations
- Delivery updates
- Cancellation notifications
- Refund notifications
- Account-related notifications
- Important service announcements
- Customer-support communications
Where required, promotional communications will be handled in accordance with applicable law and your communication preferences.
10. Marketing Communications
Subject to applicable law and your preferences, iFresh may send promotional communications relating to:
- Offers
- Discounts
- New products
- Local brands
- Seasonal campaigns
- Loyalty programmes
- Referral programmes
- Other iFresh services
You may opt out of promotional communications by using the unsubscribe option where provided or by contacting us.
Please note that even if you opt out of marketing communications, we may continue sending essential transactional or service-related communications.
11. Sharing of Personal Data
We may share personal data with appropriate third parties where necessary to provide our Services or for other permitted purposes.
These may include:
Delivery Partners
Information such as your:
- Name
- Phone number
- Delivery address
- Order details
may be shared with delivery personnel or logistics partners to complete your delivery.
Payment Providers
Payment-related information may be processed by third-party payment gateways and payment service providers.
Technology and Service Providers
We may use third-party providers for:
- Hosting
- Cloud infrastructure
- Database services
- Analytics
- SMS
- Push notifications
- Customer support
- Security
- Error monitoring
- Software infrastructure
Such providers may process personal data on our behalf for specified purposes.
Legal and Regulatory Authorities
We may disclose information where required or permitted by applicable law, regulation, court order, government request, or legal process.
12. We Do Not Sell Your Personal Data
iFresh does not sell your personal information as a standalone commercial product.
We may, however, share information with service providers and partners where necessary to provide Services, process transactions, deliver orders, maintain security, perform analytics, or fulfil other permitted purposes.
13. Third-Party Services and Links
Our website or application may contain links to third-party websites, applications, payment services, social-media platforms, or other services.
When you interact with a third-party service, its own privacy policy and terms may apply.
iFresh is not responsible for the privacy practices of independent third-party services.
We recommend reviewing their privacy policies before providing personal information.
14. Data Security
We take reasonable technical and organisational measures designed to protect personal data against:
- Unauthorized access
- Unauthorized disclosure
- Loss
- Misuse
- Alteration
- Destruction
Security measures may include access controls, authentication mechanisms, encryption where appropriate, monitoring, and other safeguards.
However, no internet-based service can guarantee absolute security.
You are responsible for keeping your account credentials confidential and should notify us immediately if you believe your account has been compromised.
15. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected or as required or permitted by applicable law.
Retention periods may depend on:
- The nature of the information
- The purpose for which it was collected
- Your relationship with iFresh
- Legal and regulatory requirements
- Accounting and tax requirements
- Dispute resolution
- Fraud prevention
- Security requirements
When personal data is no longer required, we may delete, anonymise, or otherwise dispose of it in accordance with applicable requirements.
16. Your Rights
Subject to applicable law, you may have rights relating to your personal data, including rights to:
- Request information about processing of your personal data
- Request correction of inaccurate or incomplete information
- Request deletion of personal data where applicable
- Withdraw consent where processing is based on consent
- Request information about certain aspects of processing
- Raise a grievance regarding our processing of personal data
The exact availability and scope of these rights may depend on applicable law and the circumstances of the processing.
The DPDP framework provides a rights-based framework for individuals concerning processing of digital personal data.
17. How to Exercise Your Rights
To submit a privacy-related request, contact us at:
Privacy Email: info@ifresh.co.in
Please include:
- Your name
- Registered email/mobile number
- Description of your request
- Relevant account/order details, where necessary
We may need to verify your identity before processing certain requests in order to protect your account and personal data.
18. Withdrawal of Consent
Where we process your personal data based on consent, you may withdraw your consent subject to applicable law.
Withdrawal of consent will not affect the legality of processing that occurred before withdrawal.
Please note that withdrawing consent may affect our ability to provide certain Services where that processing is necessary for providing those Services.
19. Children's Privacy
Our Services are not intended to be used by individuals who are not legally permitted to use such Services under applicable law.
We do not knowingly collect personal data from children in circumstances where parental or lawful guardian consent is required unless such consent or another lawful basis is available.
If you believe that a child has provided personal data to us improperly, please contact us.
20. User-Generated Content
If you submit content such as:
- Product reviews
- Ratings
- Feedback
- Photos
- Comments
- Other content
such information may be displayed on the platform depending on the feature and your settings.
Please avoid publishing sensitive personal information in reviews, comments, photos, or other publicly visible content.
21. Referral and Loyalty Programmes
If you participate in an iFresh referral, loyalty, rewards, or promotional programme, we may process information necessary to:
- Identify your participation
- Track eligible transactions
- Calculate rewards
- Apply referral benefits
- Prevent misuse or fraud
- Maintain programme records
Additional terms may apply to individual programmes.
22. Promotional Offers and Personalisation
We may use information relating to your interactions with iFresh to improve your experience, such as:
- Showing relevant categories
- Displaying relevant offers
- Improving product recommendations
- Understanding shopping patterns
- Improving promotions
Where required by applicable law, we will seek the appropriate consent or provide applicable choices before using personal data for such purposes.
23. Business Transfers
If iFresh is involved in a merger, acquisition, restructuring, sale of assets, financing transaction, or similar business transaction, personal data may be transferred as part of that transaction where legally permitted.
Any such transfer will be handled in accordance with applicable law and appropriate safeguards.
24. Legal Compliance
We may process or disclose personal data where reasonably necessary to:
- Comply with applicable laws
- Respond to lawful government requests
- Comply with court orders
- Prevent fraud
- Investigate security incidents
- Protect our rights
- Protect users or the public
- Enforce our Terms & Conditions
25. Grievance Redressal
If you have concerns regarding the processing of your personal data or believe that your privacy rights have not been addressed appropriately, you may contact us.
Please provide sufficient information for us to understand and investigate your concern.
Applicable Indian e-commerce guidance requires e-commerce entities to publish grievance-officer/contact information and provide a mechanism for consumers to raise complaints.
26. International Data Transfers
Some of our technology or service providers may process information using infrastructure located outside your state or country.
Where personal data is transferred or processed across jurisdictions, iFresh will take steps required under applicable law and applicable contractual or technical safeguards.
27. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in our Services
- Changes in technology
- Changes in data-processing practices
- Changes in applicable laws or regulations
- Regulatory requirements
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
Where required by applicable law, we may provide additional notice or obtain consent for material changes.
28. Contact Us
For questions, concerns, or requests relating to this Privacy Policy, please contact us.
29. Acceptance
By accessing or using iFresh Services, you acknowledge that you have had an opportunity to review this Privacy Policy.
Where applicable, iFresh will obtain consent or rely on another lawful basis for processing personal data as required under applicable law.